About Us

The Rooted Heart Co. has been on my heart for many years, but it wasn't until I rededicated my life to Jesus Christ earlier this year that the vision truly began to take shape.

I've always loved books, plants, and creating cozy spaces that feel welcoming and meaningful. For years, I dreamed of building an online store—and, Lord willing, one day a brick-and-mortar shop—where those passions could come together while pointing others to the One who matters most: Jesus.

My name is Allison Jones, and I'm still learning what it means to walk closely with Christ each day. Although I was saved many years ago, I've come to realize that for much of my life, I treated Christianity more like a religion than a relationship. It felt transactional. Today, I'm learning what it means to live not just as a Christian, but as a child of God.

The Rooted Heart Co. was created as a reflection of that journey—a place where faith, encouragement, and everyday beauty come together. Whether you're here for a book, a gift, home décor, or simply a little inspiration, my prayer is that you find something that encourages your heart and helps you stay rooted in Christ.

Thank you for being here. I'm grateful to share this journey with you, and I look forward to growing in faith together.

Rooted and built up in him, and stablished in the faith, as ye have been taught, abounding therein with thanksgiving. — Colossians 2:7